Laventus Digital

Privacy Policy

Last updated: June 2026

Laventus Digital Ltd (“we”, “us”, or “our”) is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, store, and share your personal information when you visit our website at laventusdigital.co.uk or engage with our services.

We are registered in England and Wales under Company Number 14583571, with our registered address at [Insert Registered Address], England.

This policy is written in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. Please read this policy carefully. If you have any questions, contact us using the details in Section 12.

1. Who We Are – Data Controller

Laventus Digital Ltd is the data controller for personal data collected via this website and in the course of providing our services.

For the purposes of UK GDPR, the data controller responsible for your personal data is:

Laventus Digital Ltd

  • Company No. 14583571
  • Website: laventusdigital.co.uk
  • Address: 1 The Heywoods, Chester, United Kingdom, CH2 2RA
  • Email: [email protected]
  • Phone: 03308 081 933

 

We are not currently required to register with the Information Commissioner’s Office (ICO) as a data processor, but we comply fully with UK GDPR obligations. If you believe we handle data that requires ICO registration, please contact us.

2. What Personal Data We Collect

We may collect and process the following categories of personal data:

Data you provide directly:

  • Full name
  • Email address
  • Phone number
  • Business name and job title
  • Any messages or information you submit via our contact or enquiry forms

 

Data we collect automatically:

  • IP address and approximate location
  • Browser type and version
  • Device type and operating system
  • Pages visited, time on site, and referring URLs
  • Cookie identifiers and session data (see Section 7)

 

Data from third parties:

  • Analytics data from Google Analytics (GA4)
  • Advertising data from Google Ads and Meta Ads platforms
  • Data from CRM and marketing automation tools we use on behalf of clients

 

We do not collect any special category data (such as health information, ethnicity, or political opinions) through this website.

3. How We Use Your Personal Data

We use your personal data only where we have a lawful basis to do so under UK GDPR. The lawful bases we rely on are:

  • Legitimate interests – to respond to enquiries, improve our services, and conduct marketing analytics
  • Contract – to fulfil our obligations when you engage us as a service provider
  • Consent – where you have opted in to receive marketing communications or non-essential cookies
  • Legal obligation – where we are required to process data to comply with applicable law

 

Specifically, we use your data to:

  • Respond to your enquiries and provide quotes or consultations
  • Deliver and manage the services you have contracted us for
  • Send marketing communications where you have consented or where we have a legitimate interest to do so as an existing client
  • Analyse website performance and user behaviour to improve our site
  • Run and optimise paid advertising campaigns (for our own business and on behalf of clients)
  • Comply with our legal and regulatory obligations
  • Prevent fraud and maintain the security of our systems

4. Marketing Communications

We may send you information about our services, industry insights, and relevant updates by email or other channels.

If you are a prospective client, we will only send you marketing emails if you have provided your consent or if we have a legitimate interest in doing so (e.g. you have enquired about our services).

If you are an existing client, we may contact you about related services on the basis of legitimate interests.

You can unsubscribe from marketing communications at any time by clicking the unsubscribe link in any email we send, or by contacting us directly at [email protected]. We will process your opt-out promptly and in any event within 5 working days.

5. Sharing Your Personal Data

We do not sell your personal data to third parties. We may share your data with trusted third parties in the following circumstances:

  • Service providers – third-party platforms and tools we use to operate our business, such as CRM software, email marketing platforms, project management tools, and cloud hosting providers. These parties process data only on our instructions.
  • Advertising and analytics partners – including Google (Analytics, Ads) and Meta, who may receive anonymised or pseudonymised data as part of standard website analytics and campaign management.
  • Professional advisers – including lawyers, accountants, and insurers, where necessary for our business operations.
  • Law enforcement or regulatory bodies – where we are legally required to disclose information.
  • Business transfers – in the event of a merger, acquisition, or sale of assets, your data may be transferred to a successor entity.

 

Where we share data with third-party processors, we ensure appropriate data processing agreements are in place in compliance with UK GDPR Article 28.

6. International Data Transfers

Some of our third-party service providers (such as Google and Meta) may process your data outside the United Kingdom or European Economic Area (EEA). Where this occurs, we ensure adequate safeguards are in place, such as:

  • Standard Contractual Clauses (SCCs) approved by the UK Information Commissioner
  • Adequacy decisions where the recipient country has been deemed to provide equivalent data protection
  • The UK International Data Transfer Agreement (IDTA) where applicable

 

You may request further details about these safeguards by contacting us.

7. Cookies and Tracking Technologies

We use cookies and similar tracking technologies on our website. Cookies are small text files placed on your device when you visit our site.

We use the following categories of cookies:

  • Strictly necessary cookies – essential for the website to function. These cannot be disabled.
  • Analytics cookies – help us understand how visitors use our site (e.g. Google Analytics GA4). These are only set with your consent.
  • Marketing and advertising cookies – used to serve relevant ads and measure campaign performance (e.g. Google Ads, Meta Pixel). These are only set with your consent.
  • Functional cookies – remember your preferences to improve your experience.

 

When you first visit our website, you will be shown a cookie consent banner. You may accept or decline non-essential cookies at that time, or change your preferences at any time via our Cookie Settings link in the website footer.

You can also control cookies through your browser settings. Note that disabling certain cookies may affect the functionality of our website. For more information on managing cookies, visit www.allaboutcookies.org.

Our website uses Google Tag Manager (GTM) to manage tracking scripts. No third-party scripts are loaded without appropriate consent being collected first.

8. How Long We Keep Your Data

We retain personal data only for as long as necessary for the purposes set out in this policy, or as required by law. Our standard retention periods are:

  • Enquiry and contact form data – 3 years from last contact, unless you become a client
  • Client data – 7 years from the end of the client relationship, to comply with financial and legal obligations
  • Marketing opt-in records – retained for the duration of the marketing relationship, plus 2 years
  • Website analytics data – as configured in GA4 (typically 14 months by default)
  • Correspondence and email data – 3 years

 

At the end of the applicable retention period, we will securely delete or anonymise your personal data.

9. Data Security

We take the security of your personal data seriously and have implemented appropriate technical and organisational measures to protect it against unauthorised access, loss, destruction, or alteration. These measures include:

  • SSL/TLS encryption for all data transmitted via our website
  • Access controls and role-based permissions for internal systems
  • Regular software updates and security patching
  • Use of reputable, security-compliant third-party processors
  • Staff awareness of data protection obligations

 

In the event of a personal data breach that is likely to result in a risk to your rights and freedoms, we will notify the ICO within 72 hours and, where required, notify affected individuals without undue delay.

10. Your Rights Under UK GDPR

As a UK resident, you have the following rights in relation to your personal data:

  • Right of access – you may request a copy of the personal data we hold about you (Subject Access Request).
  • Right to rectification – you may ask us to correct inaccurate or incomplete data.
  • Right to erasure (‘right to be forgotten’) – you may ask us to delete your data in certain circumstances.
  • Right to restriction of processing – you may ask us to limit how we use your data.
  • Right to data portability – you may request your data in a structured, machine-readable format.
  • Right to object – you may object to processing based on legitimate interests or direct marketing.
  • Rights relating to automated decision-making – you have the right not to be subject to solely automated decisions that produce significant effects on you.
  • Right to withdraw consent – where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of prior processing.

 

To exercise any of these rights, please contact us at [email protected] or write to us at our registered address. We will respond within one calendar month. We will not charge a fee for reasonable requests, but may charge for manifestly unfounded or excessive requests.

We may need to verify your identity before processing your request.

11. Complaints

If you are unhappy with how we have handled your personal data, please contact us in the first instance so we can try to resolve the matter.

You also have the right to lodge a complaint with the UK’s supervisory authority:

Information Commissioner’s Office (ICO)

  • Website: ico.org.uk
  • Helpline: 0303 123 1113
  • Address: Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

12. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your data rights, please contact us:

  • Email: [email protected]
  • Phone: 03308 081 933
  • Post: Laventus Digital Ltd, 1 The Heywoods, Chester, United Kingdom, CH2 2RA, England
 

For data protection enquiries, please mark your correspondence “Data Protection”.

13. Changes to This Policy

We review and update this Privacy Policy periodically to reflect changes in our practices, technology, or legal requirements. We will post any updated policy on this page with a revised “Last updated” date.

Where changes are material, we will take reasonable steps to notify you (for example, by email or a prominent notice on our website) before the changes take effect.

Your continued use of our website after an update constitutes acceptance of the revised policy. We encourage you to review this page periodically.